Jan 2024 - Present

Since becoming a freelance graphic designer in January 2024, I have taken on diverse projects that have expanded my professional horizons. My work has included designing event collateral, creating informative magazines, and developing various marketing materials tailored to different client needs.

Additionally, I have continued to work on mobile marketing collateral, leveraging my experience from Redbox Mobile to create impactful App Store marketing materials for various clients.

Mar 2021 - Mar 2024

I spearheaded the creative aspects of app store marketing, crafting impactful screenshots, icons, and videos to optimise app conversion rates.

My leadership in revamping app visuals for a key client significantly boosted user engagement, resulting in thousands of new users.

Promoted for my contributions, I mentored junior designers, played a pivotal role in expanding the team, and led our department to industry leadership by swiftly integrating new app store features.

I also enhanced client relations and project management, ensuring strategic creative solutions that consistently increased app installations.

Aug 2020 - Mar 2021

I worked closely with the marketing manager to develop creatives for daily email newsletters and social media platforms, using Photoshop, Illustrator, and Klaviyo.

My contributions were instrumental in executing a record-breaking Black Friday campaign.

I also standardised email newsletter templates, enhancing efficiency and reinforcing consistent branding across the company.

Mar 2019 - July 2020

At the University of Worcester, I held the role of Communications Designer, a position awarded to only two students.

During my tenure, I created diverse print materials such as brochures for career fairs, sustainability reports, and open day collateral using InDesign and Illustrator. My role involved extensive collaboration with various university teams, contributing to the unified presentation of university initiatives.